New collection

Lacyne
Noir

Crafted for the woman who dresses for herself.
New Arrivals

Discover pieces that feel as good as they look

Fresh additions crafted with quality and attention to detail.
NEW ARRIVAL

Black MirageNightdress

Step into mystery and elegance. Crafted from sheer mesh and delicate lace, it highlights your natural curves with a sensual, sophisticated touch.

Swimwear

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

Built with intention

Every product reflects our commitment to design, function, and everyday usability.

Customer approved

Thousands of happy customers trust our products and keep coming back.

Worldwide shipping

We ship internationally so you can shop from anywhere.